Software for running a corporate or local authority online press office

Virtual Press Centre software enables in-house press officers and PR agencies to create and administer a corporate online press office at the company's website, together with the distribution of releases by e-mail. It is entirely Web-based and is extremely simple to use.

The admin software is made up of a series of modules; each one designed to make your life easier and in turn provide greater cost efficiencies. The modules comprise: Writing, Archiving, Database, Mailing and Admin.

No longer do you need to wait for someone else to update your online Press Room – the software automatically builds your site whenever you publish or amend material. And that means instant availability to editors. It even displays links and thumbnail images of the most recent stories on the home page of your Press Poom. Plus, it is custom made to fit the style of your site.

Archiving Module
At the heart of the system, the Archiving Module allows you to post news releases to your website instantaneously – without the need for outside technical assistance. It enables the uploading and cross referencing of associated images, sound files and video clips, which can be downloaded by journalists in a variety of different file sizes and formats. The archive is searchable and all press material is filed in chronological order and into user-definable categories, if required. (more info...)

Writing Module
All modules integrate together beautifully and the Writing Module is designed as a specialist production tool which interfaces with the Mailing Module. All too often releases written in standard word processing programmes do not translate well to e-mailed distribution. Our word processor is designed specifically with online distribution in mind. However, you may still use your favourite word processor in conjunction with Virtual Press Centre. (More info...)

Mailing Module
Gone are the days when editors preferred news material in hard copy form. In today's digitised publishing world, journalists expect copy and images to be instantly accessible and that means in a form that involves as little production work as possible. The Mailing Module allows you to select your written release and e-mail it directly to your database of editors – right from the software – at the push of a button. No messing about with separate mailing programs and mailing lists. What's more, each e-mail looks as though it has come directly from you and is addressed to the individual editor. (More info...)

Database Module
To get the best out of the software you may import your entire media contacts list into the Virtual Press Centre Database Module. This will enable you to categorise your press contacts. You may also create as many different categories as you wish and assign each contact to a category. When you come to do your mailing, just select one or more categories to mail to. The software even checks that it doesn't send out duplicates! (more info...)

Admin Module
Even though we set up the software for you, there are still plenty of user-customisable elements, so that you can tweak your online press office just the way you want it. Of course, the entire admin interface is password protected so only you have access. (More info...)

To find our more, or arrange a demonstration please telephone Darron Hartas, managing director, on 01323 749400, or e-mail info@wpsmedia.co.uk